Jeff Slutsky, MS — COO / CMO
Scaling Multi-Location Healthcare & Multi-Unit B2C
I help founder-led practices and multi-unit operators grow without adding operational drag.
Most growth plans break because the operation can't absorb them. I build the systems — patient flow, referral engines, local marketing, leadership cadence — that let revenue scale without proportionally scaling headaches.
What that's looked like at Kansas City Foot & Ankle, a founder-physician practice:
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Revenue doubled in under 24 months
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EBITDA +300%
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Founder handed a clean exit to private equity.
And at multi-unit scale: 5% average sales lift across 26 Moe's Southwest Grill locations — top stores up 31% — through Local Store Marketing systems I built and ran.
Where I add the most value:
Founder-led cash-pay specialty practices ready to scale past the founder's bandwidth — plastics and aesthetics, med spa, weight loss and longevity, fertility, ophthalmology, dermatology, and similar consumer-driven specialties. Multi-location MSOs and platforms where local execution determines whether the growth plan actually lands. Multi-unit and franchise brands turning a strong concept into consistent performance across every site.
Especially for organizations where the CEO needs one person owning operations and growth — not two people pointing at each other.
The foundation behind the work:
25+ years building local growth systems for brands like Goodyear, Chevron, Pizza Hut, Athlete's Foot, Sylvan Learning, Dairy Queen, PADI— the methodology I trademarked as Street Fighter Marketing®. 12 business books, including Street Fighter Marketing Solutions (Simon & Schuster) and No B.S. Grassroots Marketing (Entrepreneur Press). Featured in The Wall Street Journal, Inc., USA Today, BusinessWeek, Investor's Business Daily, and Nation's Restaurant News. Certified Speaking Professional (NSA), with hundreds of keynotes delivered to operators facing the same growth questions you are.
If you're a founder or CEO weighing whether to bring on a single executive who can own operations and growth, I'd welcome a conversation.
Especially for organizations where the CEO needs one person owning operations and growth — not two people pointing at each other. For EOS-run companies, that's the Integrator role. Visionary founders who've read Jet Fuel and are looking for a true second-in-command to run the business will recognize the profile.
Email: jeff@JSlutsky.com linkedin.com/in/jeffslutsky Ph: 614.266.0854
